Last night at a fund raiser, I met a fellow Austin PR professional. We chatted about Austin PR … the agencies, the clients, the companies, and (of course) the dominant industries.
He and I both come from the tech sector. We chatted briefly about ultrawideband technology – a hot high tech topic from the early 2000s. It was UWB technology that launched my career; my first client was a UWB Semicon company. This week, Trisha sent me an article about how UWB was dead. The article made Trisha and I feel … old. My new friend and I laughed about the article.
He then said something pretty funny, “Our portfolios probably look like technology graveyards.”
So true. Not only does my portfolio include print clippings from trade journals now defunct, it includes print clippings of technologies past. Technology moves fast! Check out this ad from Honeywell recently posted by Boing Boing:
While the ever-changing world of high-tech PR may make my portfolio look silly, it also highlights the benefit of day-to-day high-tech PR work. The material we promote may not be our hobby, but it’s always changing, which keeps the content fresh. And that’s fun.
PR girl – OUT!