I Can Haz Chassiz?

National Instruments Hires LV Cats for Integrated Marketing Campaign

Reader Contact: Saltimbocca
Press Contact: Hil Street

AUSTIN, Texas – April 1, 2009 – Due to tough economic times, NI marketing communications handed over creative branding initiatives to the LV cats in an attempt to reach new audiences. New creative can be viewed below.

Instrument kontrol


Solar Data Awkwisition


Sound and vibrashun testing module


Saving premature babiez


Analog engunnearing


Purrrtable enklosure

Mama cat PXI chassiz with kitten modulez



For the official NI 2009 April Fools’ Day News Release, click here.

To see Hil Street’s 2008 April Fools’ Day release, click here.

  1. #1 by Morgan on April 1, 2009 - 11:52 am

    I would like to order one mama chassiz and three kitten modulez. With products like these, sales must be through the roof!

  2. #2 by Emilie on April 1, 2009 - 2:26 pm

    Everyone, buy NI stock now. NI is about to cross the chasm like never before thanks to the new marketing genius of LV Cats.

  3. #3 by tierd on April 1, 2009 - 3:59 pm

    Hee hee! I so miss NI. 🙂

  4. #4 by deirdrewalsh on April 1, 2009 - 4:36 pm

    Finally, people will stop confusing NI with TI. These cats will be our differentiating factor, increasing purr-of-mouth marketing by 35 percent! I just hope they don’t eat our Tweetz.

  5. #5 by tarathronson on April 8, 2009 - 6:02 am

    I still prefer the hilstreet release 4/1/08. I almost sent you a text from DC on April Fools Day to ask what the NI press release was! Instead I sent you a photo w/a cryptic message b/c I’m still learning texting on my new phone.

  6. #6 by hilstreet on April 8, 2009 - 2:07 pm

    I did not get a photo! What was the pic?

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