Border Collie Art Direction!

This promotional Samsung LED video showcases some creative shepherds (and talented border collies).  This is a smart viral campaign, especially if Samsung is targeting Welsh border collie owners (like me!) and/or shepherds. 

How many Welsh border collie owners and/or shepherds do you think are in the market for a fancy new LED TV screen?  We don’t have one.  Our TV is a faux-wood-paneled Sony Trinitron from the 1980s.  Maybe this is a smart market for them to go after. 

Thanks for sending, Johanna!

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  1. #1 by Weslie Moore on March 31, 2009 - 3:23 pm

    What an odd commercial. Those poor sheep.

  2. #2 by hilstreet on March 31, 2009 - 4:14 pm

    That is a good point – we did not discuss the animal rights implications.

    Martin gets herded all day, every day. We should put lights on his back.

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