National Instruments Begins Manufacturing Scientific Calculators … Finally
NI Throws in the Towel and Surrenders to Brand War – Employees Tired of Explaining that They Don’t Work for “Texas Instruments, the calculator company”
AUSTIN, Texas – Apr. 1, 2008 – National Instruments today announced the NI 82 and NI 83, the company’s first scientific calculator family powered by NI LabVIEW. These products further enhance the NI brand platform for use in explaining “what NI does” while engineers and scientists engage in birthday party conversations, meeting their in-laws and recruiting. Engineers can use the new scientific calculator family to manipulate conversations away from “NI is the calculator company, right?” and explain what NI actually does – make design, prototype and deploy systems for measurement, automation and embedded applications.
“If one more person asked me about our calculator offering, I was going to lose it,” said PR Writer Morgan Norris. “Yeah, we’re in Texas, but we are National Instruments. NATIONAL INSTRUMENTS. I just gave up and asked R&D to make a calculator.”
The NI 82 and NI 83 LabVIEW-powered calculators add features not usually present in NI products – like buttons. Additionally, the NI 82 and NI 83 LabVIEW-powered calculators provide a higher level of abstraction, making algebra and calculus easier for calculator-button-pressing domain experts.
“We were happy to help the PR team out,” said Mike Trimborn, LabVIEW Real-Time Project Manager. “I think I know what’s coming next in this ‘who is National Instruments’ debacle – Morgan is probably going to ask us to make semiconductors.”
The NI roadmap for the next generation calculator family includes the cNI 82, powered by LabVIEW FPGA. The cNI 82 is a low-cost reconfigurable calculator system designed for calculations that require high performance and reliability in a rugged form factor. The cNI 82 is able to calculate the X and Y axis coordinates on several points of the embedded “NI deployment curve.”
Pricing, Availability, and More Information
The NI 82, NI 83 and cNI 82 are not actual products. Every year, we run an April Fool’s Release. Check out this year’s release! This post is Hil’s personal little April Fool’s joke for the blog faithful that work at NI. If you attempt to contact Texas Instruments concerning NI entering the scientific calculator market, you will likely be met with hysterical laughter. Happy April Fool’s Day!
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