Looks like the church’s liturgical calendar hired a PR firm to create some well-deserved press for Holy Monday.
Palm Sunday, Maundy Thursday, Good Friday and Easter Sunday always get press, while Monday, Tuesday and Wednesday of Holy Week are usually ignored. Creating some Holy Monday publicity seemed like low-hanging fruit for addressing the liturgical calendar’s business goals.
This year, the liturgical calendar decided to create buzz for Holy Monday by “going green.” Recently, many businesses have implemented green marketing plans to promote their high standards for corporate social responsibility. This year, Holy Monday followed suit.
This green marketing plan to commemorate Holy Monday is seeing unprecedented success compared to any other green corporate campaign. See for yourself – everyone in your office is wearing green today.
The liturgical calendar is also supporting this green campaign for Holy Week by implementing a “reduce, reuse, recycle” mentality and reusing the same scripture they used last year (which the calendar also vows to reuse for years to come).