Archive for March 31st, 2009

Border Collie Art Direction!

Posted by A Spirited Woman in marketing, My animals on March 31, 2009

This promotional Samsung LED video showcases some creative shepherds (and talented border collies).  This is a smart viral campaign, especially if Samsung is targeting Welsh border collie owners (like me!) and/or shepherds. 

How many Welsh border collie owners and/or shepherds do you think are in the market for a fancy new LED TV screen?  We don’t have one.  Our TV is a faux-wood-paneled Sony Trinitron from the 1980s.  Maybe this is a smart market for them to go after. 

Thanks for sending, Johanna!

2 Comments